Great Leaders Know Core Business Model Vision

Guest post by
David A. Duryea:

Elon Musk,
Steve Jobs, Jack Welch, and even Thomas Edison are a few of the great visionary
leaders in their respective industries.  What made them such great leaders
was not just one aspect of their management style or their respective
innovations.  What made them great leaders was their ability to attain
great vision or more accurately a great core business model vision. 

For a great
enterprise vision to be realized one must have more than just a vision of an
innovation or perceivable future.  Leaders must have a workable product or
service and a sustainable operation.  You see many people have great ideas
but cannot attain a sustainable product and business operation. It is only when
they achieve both a workable product and a sustainable operation that
produces profitability is a great vision realized or a core business model
vision attained. 

Let’s step
back. Every organization is under an unbreakable operational fact called the
“Law of Business Reality.”  That is an organization will serve its
customer in a profitable way or cease to exist.  All organizations operate
under this law and each organization needs to produce their own version of the
law called a core business model.  A core business model is how each
enterprise will uniquely serve its customer in a profitable and sustainable
operation.  Only when company a can produce a product or service with a
solid core business model will a vision be realized.

That is the
main attribute of all great leaders.  Not only to produce a great product
or service but to produce a visionary core business model.  All great
leaders have realized a great core business model vision.  Think about it,
when Steve Jobs developed Apple it was not about one computer it was about the
perspective of how technology would improve our lives.  Apple had a core
business model of great technology as easy to use as an appliance.

Great leaders have realized a great Core Business Model vision.”

Similarly, Jack
Welch with General Electric turned around an aligning company to fix its core
business model.  His vision to serve customers in a profitable way meant
to be at least first or second in its respective markets or get rid of the
product. Jacks’ vision fixed GE’s focus and GE’s core business model. 
Even Thomas Edison produced a successful operation and a sustainable core
business model based on a product invention development business.

A recent
development of great leadership vision is Elon Musk’s Tesla organization and
its core business model.  The vision of sustainable clean electric
transport for the masses is close with the introduction and production of the
automaker’s Model 3.  Even though Tesla has not generated profitability
success yet, its company valuation is above some of the leading automakers
today.  Musk’s organization is on the verge of producing a sustainable
core business model and attaining his great vision of electric transport.

Great leaders
know core business model vision.  They instinctively understand what it
takes to not only develop a product or service but how to produce a sustainable
core business model from an innovation or idea. These great leaders can see the
future is a new way and understand a complete path to attain the vision with a
sustainable operation. That is the main aspect of all great business leaders,
an actualized core business model vision.  It is not often we witness an
actualized core business model vision, but when one does, we all benefit with
better service and many times improvement of overall life. 

David A.
has more
than 30 years’ experience in business leadership and specializes in business
model innovation, strategy and business disruption.  David is an author,
speaker, forensic expert, implementer, innovator and business innovation
consultant.  Core Business Model and the Law of Business Reality concepts
are from the second edition of “Do The Right Thing In Business Improvement
Including Process and Technology” by David A. Duryea.
More Information about the author and core business model concepts can be found