Hey Leader… PHAT is Good For You!

Guest post
from Dean Lindsay:
I read a funny
cartoon in Fast Company magazine a good while back.  It was of two fish

swimming next to each other.  One of the fish had a hook dangling from its
mouth.  That fish said, “Oh, it was a scary couple of minutes, but now I
am making a fortune as a motivational speaker.” 

A few times over
the years I have been referred to as a motivational speaker and at first I
really didn’t care for it. It doesn’t bother me so much anymore, it kind of helps
my day rate.  Anyway, I had this image of a motivational speaker as being
a kind of smarmy, slightly out of touch and over-the-top “people person,” who
sprinted through crowds giving everybody high fives, before ascending to the
podium to share his rags-to-riches-to-rags-to-riches story. 
He or she might
then encourage seminar goers to turn to their neighbor and repeat a soulful
mantra like, “I am.  I will.  I can,” followed by a cleansing breath,
a mindful hokey pokey, the sharing of a deep secret and a good cathartic cry.
But as I sought
the fundamental meaning of being motivational, I came to realize that each of
us has the need and the opportunity to be motivational every day of our
Effective teachers
are motivational.
Effective parents
are motivational. 
Effective leaders
are motivational. 
I sure as heck
better be motivational.  As a leader, you had better be too.  Why
else would others listen to us or be led by us? 
The word
“motivation” can be broken down into two root words:  Motive & Action.

Motive: an inner
drive that prompts a person to act in a certain way.  Motive is the goal
or object of one’s action.  Other words for motive include reasons,
purpose, intention. 
Action: the doing
of something.  Examples of actions include:   Do, rent, read,
act, try, sign up, show up, eat, move.
therefore, is: the inner drive to do, to try, motivation is the internal
reasons to act.
Simply put: 
Internalized Reasons Create Movement.  It is not a goal that motivates,
but internalized reasons behind a goal that propels action. 
Shakespeare wrote,
“Strong reasons make strong actions.” For others to choose to take the strong
actions we need them to take, they have strong reasons. These reasons have to
way heavy in there mind. These reasons must be PHAT!
PHAT stands for
Pretty, Hot And Tempting.  Basically PHAT means attractive and not
attractive like I want to smooch you, but attractive like I want follow you, be
lead by you.
It must weigh
heavy in the minds of the people we desire to inspire to action (lead) that our
ideas, our leadership, and our initiatives will help them personally move
forward.  Organizations are only as strong as their team members’ personal
goals and the team members’ belief that the organization’s progress helps them
progress toward those goals.
Effective leaders
learn about team members, employees, coworkers, and customers, uncovering their
unique reasons to act.  The more we can get into the shoes, hearts, and
heads of the people we desire to inspire to action, the more powerfully we are
able to share why our initiatives, ideas, products, and services are beneficial
and valuable to them.  It’s Influence.  It’s Persuasion.  It’s
Attraction.  And, yes it’s motivational.  Make your leadership PHAT
(Pretty, Hot And Tempting)… it’s good for you, your team and your

Dean Lindsay, author of HOW
, is a graduate of the University of North Texas
and served on the advisory board for UNT’s Department of Marketing and
Logistics. He has helped build engaged sales leadership and customer service
cultures at a variety of companies, such as New York Life, Gold’s Gym, and many
more. For more information, please visit www.DeanLindsay.com