Leadership – it’s not just about you, it’s all about you

Guest
post from Emmanuel Gobillot:

There is one thing all great leaders
share.  It’s the one thing most
leadership books will never tell you about, yet it is also the only thing that
can predict whether you will succeed or not. 
That one thing is obvious when you stop and think about it – followers!

Leading is about being followed. Period.
Great leadership is about having great followers who exercise their freedom of
choice to release their discretionary effort in the pursuit of goal.

Step one of becoming a great leader is to
realise that in fact leadership is not about you. It’s about your
followers.  It’s about understanding why
they choose to follow.  Why do they
decide to follow one leader over another? What is the logic (if any) of their
decisions?

There are two important issues with this.

The first is that for many people in the
corporate world, it is leaders who decide who leads, not followers.  It is “superiors” who appoint us to
leadership positions.  So shouldn’t we
care about what they, rather than
potential followers, think – after all those followers have little choice in
the decision on who their boss will be.

This may be true but it misses the
point.  While it may well be leaders who
appoint leaders, it is followers who delver results.  Although followers may not get a choice about
who leads them, they do get a choice as to how much effort they allocate to the
task.  In a changing world, success is
dependant on them releasing their discretionary effort, not just on them
fulfilling their contractual duties.

So the issue here is not about whether
followers’ opinions matter. They do. The real issue is whether you are looking
at leadership through the right lens.

The second issue is much more fundamental.

How do we actually get to know what
followers are looking for when they make the decision to follow?  Asking them seems obvious enough but doing so
will only lead to disappointment.  You
will never get to the right answer purely because most of us can’t quite
articulate what we are looking for.  It’s
not that we’re stupid – it’s just that our brain doesn’t work like that.

I call the decision-making process of
followers, ‘emotional logic’.  It is
neither rational nor emotional, conscious nor unconscious.  It is best described as “I follow because it
kind of makes sense”.  “It feels
right”.  That may be an honest answer,
but it’s pretty difficult to do anything with! Dig a little deeper and
invariably, inevitably, the word charisma will come up to describe what we are
looking for in our leaders. 

Now leadership development professionals
(of which I’ll admit to be one) don’t like charisma.  I could be ungenerous and put that dislike
down to the fact that perceived as it is as being an innate trait, we shy away
from endorsing charisma as an answer simply because we can’t sell development
of innate traits.  However, I won’t do
that. Instead I would argue that we shy away from endorsing charisma because we
can’t truly define it.  But if this is
really what followers want, then this is surely what we need to give them.

So perhaps then, the answer is to ape the
behaviour of people we identify as charismatic. 
With this goal in mind, we devour the pages of business books that
promise to make us more like Steve or Richard or Jack, or whoever else we think
we ought to be. 

Often the resulting dysfunction, clear for
our followers to see, escapes us almost as fast as disappointment at our lack
of results invades us.

So here is the second part of the title of
this post – whilst leadership is not just
about you on the grounds that it is mainly about followers, it is also all about you as followers are much more
likely to follow the best version of you than the poor copy of someone else!

So what of this elusive charisma? Can you
ever have it? Well here is how I like to think about it.  The etymology of the word charisma is “a gift
from the gods” (no wonder we shy away from it!) but actually the reality is
that it is a gift from followers offered to leaders.  So le me have a go at spelling out
(literally) what it means for leaders from the perspective of a follower.

Show me you are someone I can relate to and
who can relate to me through:
  • Compassion
    – showing you care and are willing to make things better
  • Hope –
    articulating a way forward

Show me you are someone who will set out to
do what they promise through:

  • Asperity
    – showing grit and determination in what you do
  • Rhetoric
    – articulating a compelling, concise and coherent way
  • Integrity
    – showing that what you think, say and do align
  • Simplicity
    – keeping things simple, not simplistic

Show me you have the capability to actually
deliver through:
     
Measurement – working with
followers to articulate the milestones that will show progress
     
Action – not just talking the
talk, pulling your sleeves up and doing stuff
About
the author:

Emmanuel Gobillot is a senior practitioner
in the area of leadership and organization effectiveness. Before setting up his
own business to focus on writing, speaking and consulting, Gobillot was a
Director at Hay Group where he headed both the consumer sector and the
leadership services practice. His most recent book is called Follow
the Leader: The one thing great leaders have that great followers want

(published by Kogan Page).