Tuesday, November 13, 2018

Creating a Winning Corporate Culture Through People Power



Guest post from Eric Tetuan:

Creating a winning company culture starts with an investment in people. Not just investing in staff, but in relationships with clients as well as the people you serve. It requires having a deep understanding of human connections, of bonds, and of ways to break down barriers. Adopting a policy focused on people can make the difference in achieving successful outcomes. Employees who feel understood and appreciated are often more productive and willing go that extra mile on behalf of a client. It is one of the reasons why we receive repeat business and why our clients trust us with their biggest moments. It is also the reason for our high employee retention rate, and the lasting friendships amongst our staff members.
While every company is different, adopting values that speak to your core beliefs will not only help you attract quality candidates it will help build a sense of unity in the workplace. Develop initiatives that not only support your company’s mission but will improve the lives of your employees and the world around them. Inspire transformational thinking and experimentation amongst your staff, challenge them to think outside the box. Through collaboration, great minds can come together to tackle your toughest challenges advancing what’s possible. Design programs that not only do good in the community but improve motivation and communication within the office. Ask staff members to champion a cause that is near and dear to them, from donating their time at a soup kitchen, to ensuring that their coworkers are content. It is this culture of caring, of working for a greater good, that unites a staff and compels them to be the best they can be both personally and professionally. It will foster a spirit of collaboration, one where individuals share their knowledge to help their colleagues, and where professional development pays off. By creating a smarter workforce, you are creating a team able to produce amazing results on behalf of your clients, your partners as well as your consumers.

5 Tips to a Winning Work Culture:

The Power of People
Make your people feel that they are the heart and soul of your culture. It will ensure that your team feels connected to your mission, supported as individuals and that they feel appreciated for the work that they do. Recognizing that your employees spend more than one-third of their time in the workplace, create programs that are geared toward increasing employee satisfaction and promoting health and well-being. Offer in office exercise classes, healthy cooking classes, celebrate together with happy hours.  Boost office morale with staff appreciation days where you can pamper them with a catered lunch, spa treatments or present them with a small gift. By showing your team that you care about their well-being, it will result in increased job satisfaction and productivity. An investment in happier employees ultimately manifests in happier clients and consumers.

Honoring the Environment
Ask your employees to contribute to a better world. Find ways to protect the environment both in and out of the office. Create policies that promote energy efficiency, reduce waste and water conservation. Recycle plastics, aluminum, e-waste, and consider composting leftover lunches. Find ways to divert and donate old office furniture, add dimmable occupancy sensors in conference rooms, and use programmable controls for lights and thermostats. Simply asking your employees to turn off all of the lights before leaving can make a huge difference in energy conservation and how they feel about the environment.

Giving Back
Create a culture of giving. Support causes and organizations that can make a difference in your community by donating your time, money, or left-over materials. Share knowledge and resources that can help someone achieve their goal.  Empower your team to get involved with relief efforts and educational programs, create a mentorship program, or donate labor. Create a culture where PTO is available for employees to make a difference and effect change. By inspiring your team to get involved, they will become more engaged not only with the company, but with their peers in pursuit of improving the lives of those around them.

Innovation + Collaboration
Finding a pathway to improvement starts with an in-depth understanding of your challenges. Circulate surveys and collect honest feedback, use your deficiencies as a tool to find new solutions. Experiment with a variety of options, assign a team to explore and test theories, give them the freedom and space to become invested in the outcome. Empower your team by listening and acknowledging. A team that communicates well becomes a powerful tool to implement change.  

Knowledge is Power
Invest in your people. Provide employees with unique opportunities to advance their careers through education, training and certification. Host training workshops to assist teams in finding solutions to their toughest challenges. Support an employee’s quest for knowledge by letting them attend relevant seminars, webinars, help them stay at the top of their field with select conferences. Host lunch + Learns with deep insights into relevant topics and needed skills, create a library filled with resources to help your staff elevate their game.

Ultimately, by investing in people you are investing in a culture that supports personal growth and fuels productivity. A team that is able to come together to innovate and collaborate in exciting new ways that can impact on your bottom line. You are investing in a company culture that is better able to support your corporate mission, in an empowered team who is ready to assist clients and consumers with a transformational energy that can greatly improve your bottom line.


Co-founder and chief innovative officer at productionglue, Eric Tetuan has built his impressive technical portfolio over 25 years in New York City production. His skills reflect many different technical roles, including “in the trenches” experience.
As the company evolved, Eric’s focus turned to supporting growth, maintaining project performance, and overseeing office culture. Productionglue has seen a double-digit revenue increase for over a decade. Eric oversees the management of all of the processes to ensure that productionglue can deliver the best possible results. He established an internal review process (the “g-brief") to learn from projects and improve the way we work, in real time.

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