Thursday, July 21, 2016

Set Expectations To Ensure Success

Guest post from Robbie Hardy: 

Guiding and driving a team to reach their highest potential while simultaneously meeting the revenue projections of the business can often be a serious juggling act. On the one hand, you want everyone on your team to be: challenged but not overwhelmed; curious but not confused; agile but not disorganized. On the other hand, there are deadlines to meet; costs to contain; changes and more changes to manage. What’s a leader to do?

There are many answers to this question, but the best return on value, applicable to all business, is to set expectations on all sides. The team needs to understand the objective, the goals, the constraints and each member’s role. Who is in charge of what aspect or task? What happens when there are surprises or unanticipated issues? Who are the stakeholders? What are the risks of not achieving the objective? … and on and on. Bottom line is, open and honest communication are essential.

There was a software project that had high visibility within the company and serious consequences for the client if the project was not on time and on budget. Everyone on the team worked tirelessly to meet all the deadlines and the project seemed to be tracking to success, when about five days before the project was to be delivered, everything stated to “blow up” in software language, nothing was working. All the testing that had been done was no longer valid and no one could understand what had happened. The software developers claimed they had not made any additional changes, yet something had gone very wrong. Hours became days and suddenly, 24 hours before the final deadline and launch, it became clear that this could not be fixed in time. The situation was compounded by the fact that no one had told the client or senior management, because they were very confident that it would be “fixed” and no one need ever know.

The client had scheduled a press conference to announce the new product and give a brief demo. The project manager knew the consequences of this public failure would be very serious for all involved. They needed a plan B and they needed it ASAP. So desperate times call for desperate measures, and the project manager again decided the solution was not transparency, but to create some type of unrelated problem, like no power to the building. He took his trusted product manager and they searched the building for power breakers that they could pull during the press conference to buy them time.  They were willing to risk being arrested rather than not deliver.

When you successfully set expectations, several things happen. First, and most obviously, everyone knows what to expect. This might be a “duh” to you, but for some people juggling a million different priorities and projects, agreed to expectations automatically gives a project higher visibility on the “to-do” list.
The second thing that happens with set expectations is that it levels the playing field. There is one vision, one mission, one goal. There isn’t pulling rank, there isn’t trying to weasel someone into doing your work for you. It’s a level playing field because everyone knows what they are expected to contribute to get the job done.

The third thing that happens with set expectations is that you get buy-in from all the major stakeholders. They have a chance to voice their opinion and concerns, explain their particular challenges, and state what they need to get the job done.
Setting expectations helps prevent those nasty “surprises” that come too late to be able to influence the outcome, which is where over budget and late delivery are born.

Robbie Hardy spent 20+ successful years in the corporate sector before finding her true calling in the entrepreneurial world.  She is author of the new book UPSETTING THE TABLE:  Women Mentoring Women. For more information visit


Marcy Fox said...


I'm thrilled to see we agree on the keys to ensuring success (or in my recent blog to promoting productivity ). Communicating with your employees and setting clear expectations is key to ensuring the work will get done. If your employees are unclear of your expectations, you cannot hold them accountable for not meeting the objectives.

Thanks for sharing! Marcy Fox

Joe Croarkin said...

Hi Robbie,

Thank you for guest blogging on this important topic! I think that often times teams aren't clued in on their role in the entire process. They are just asked to do their job. However, when you share their expectations along with the big picture, or the critical nature of the success, it gives everyone a great chance to succeed.

Kind regards,
Joe Croarkin